Google launched its next generation of tablet pc, Nexus 7, and asked our agency to create a TV campaign in Korea under the global tagline “Made For What Matters.”

Working more than 68 hours a week, South Korea has a harsh working environment and a highly competitive job market. That's where we found a role for our product – Helping a father and an employee who hasn't spent quality time with his daughter. And helping a college graduate who has to go through one of the most demanding and most competitive job interviews in the world. (i.e. In Korea, interviews at companies are done in groups. Yup. That' sounds nuts. )